5 Important Lessons To Learn From The Facebook Apps And MTN Service Outage

Last week, the world’s most popular social media networks, Facebook, Instagram, and WhatsApp went down for some hours.

The platforms were inaccessible for more than five hours by billions of users across the world and some Facebook employees were locked out of their workspace too.

In the hours that the Facebook Family of apps went out, millions of businesses were impacted. Facebook itself reportedly lost millions of dollars in revenue from advertisers and its stock plummeted by 5.5 percent. Coupled with other factors, Mark Zuckerberg’s personal wealth also fell by nearly $7 billion, according to a report.

The cause of the global downtime was attributed to the Domain Name System (DNS) issue and an interruption in the traffic between Facebook data centers.

The company has since publicly tendered an apology for the system failure as the apps were restored back online.

But unknown to most of us here in Nigeria, there was another outage last week Friday where some users encountered errors while navigating the platforms. Again, Facebook admitted their fault and apologized for inconveniences experienced by users as they tried to get things back to normal.

MTN also had a terrible downtime

The mobile telecommunication giant, MTN Nigeria also had a service outage from around 2:30pm to 5: 30pm last Saturday.

For about 3 hours, some MTN subscribers (in Abuja and some other parts of the country) were unable to use the mobile network’s services such as calls, SMS and data services.

It is surprising that this happened on October 9, 2021, two days after the Facebook apps outage.

Is this coincidence or what?

It was on this note that I realized something I am sure many of us would have realized too. A realization that we have become overly dependent on social media platforms and even the internet in general. Seeing how much noise the outage caused in Nigeria and how it led the trends table, Nigerians especially are guilty of being social media freaks.

Nigerians are crazy about Social media

Nigerians are definitely crazy about social media. About 33 million Nigerians are active on social media as of January 2021. According to Statista, about thrice that number are WhatsApp users.

Let’s even forget about the statistics for a moment. Half of the time when you are on your phone, what do you do? When you are off work and surf the web on your phone, which apps do you open? If you are not here on Naijaloaded, where is your popular destination on the web?  SOCIAL MEDIA. You get my point, right?

Good or bad, these platforms have become an integral part of our life in this digital age. This is why, with the recent outages, this is the right time to take a lesson on how we can reap the benefits of social media and avoid some of the bad it has been doing to us (unconsciously).

Below are some Lessons we learnt from the Facebook downtime

Below are some lessons from the Facebook company service outage in relation to your business and personal life.

Some of these lessons may not apply to the MTN service outage because Nigerians normally have learned to never depend on one mobile network service.

Let’s Go!

1. Don’t build Your Mansion On A Rented Land

This is a popular saying, but I came to understand it more when I saw it on an Instagram post by Naijaloaded CEO, Makinde Azeez. It was around the time a popular Nigerian blogger, Tunde Ednut lost his Instagram page with millions of followers on multiple occasions.

Building your house on rented land means you can lose your house when the owner of the land decides not to rent it out again. This applies to all businesses that thrive only on social media platforms.

Just as Tunde lost his page, which is evidently his business and maybe his main source of livelihood, you may also lose yours too. Imagine losing your business page that you have spent many years and a lot of money on building just because the Instagram algorithm thinks one of your posts goes against their policy. Know that Instagram algorithms make mistakes.

Asides from that, think of the damage that will happen to your brand when new prospects referred by your old customers search for you but couldn’t find you because your page was deleted. It is even worse if they fall victim to scam pages posing as you.

In a nutshell, don’t build your business on a platform you have little to no control over. This takes us to the second lesson.

2. Don’t Put All Your Eggs In One Basket

While it is advisable not to build your house on rented land, we are not saying you should avoid social media altogether. In fact, you’d be doing your business a great disservice if you did that because social media is the quickest place to reach potential customers in Nigeria. It’s where all of us are.

I am just saying don’t put all your eggs in one basket. Social media is the ‘basket’ while your business is the ‘eggs’. It means you should have an alternative platform to reach your customers and where they can reach you.

Some of these alternatives include having your own website and building an email list.

The truth is, you don’t have complete control over these alternatives too, but you will have more control than you do on your social media pages. Also, unless your village people are seriously at work (lol), all the platforms can’t go down at once.

3. Save For The Raining Day

This is just a reminder of the realities of life. The outage reminds us why we should always have a contingency plan and prepare for the worst.

Life is full of ups and downs and, as a business person, you should always save from the good days when business is flourishing for the days that something like an outage may happen and cripple your business operations for the day.

As a small Instagram vendor, you may not be able to relate to this, but across the world, businesses that rake in thousands and millions by the hours understand this.

And you, as a small business, how are you so sure the few hours of downtime is not the time you could have made your biggest sales of the year or landed your biggest client?

Always have a budget for the unexpected. Facebook and its suite of apps has experienced downtime twice this week alone. You don’t know what the future holds. If the platforms had a reason to go offline for a week, would you survive?

4. Have A Life Outside Social Media

Many of us have become social media addicts. The first thing we do in the morning is to log into our social media apps. Some even get distracted at work by social media.

I am not a saint because I am also guilty of this, but I am different, as my work has to do with being on social media most of the time.

So, unless your business or your work thrives on being active on social media, you need to learn to drop your phone sometimes and have a real-life connection with people.

Some people do nothing all day than jump from one social media app to another, laughing at comedy skits, memes and insulting other users.

I understand this is a way for some people to forget their real-life problems and escape depression. But remember, your problems will still be there when you eventually drop your phone.

The skits and memes will not solve your problem, so instead of running away from it, why don’t you tackle it earlier before it degenerates?

5. No One Is Omnipotent

Omnipotence means having unlimited power over something. Facebook Inc can be regarded as the most prominent and powerful social media company, but the series of outages have shown that even Facebook does not have complete power over its own systems.

The life lesson here is, take it easy. If you are rich, or you happen to be in any position of power, tread carefully. Anybody can fall at any time, Nobody is omnipotent.

Conclusion

It came to my attention that since the service downtime of social media apps, many people have suddenly become motivational speakers and fake business coaches, throwing advice here and there on why you should not rely on social media to run your business.

While they are right, and it is good to build an offline relationship with your customers if you can, most of them are just empty vessels. You know what they say about empty vessels. They make the loudest noise.

Most of these people who are hammering on building an email list, do this… do that… they themselves don’t know what they are doing, and their business is failing (that is if they have one).

Some of them are just new entrants into the online space, and they don’t know jack shit about how things work. They’ve probably taken a few WhatsApp classes taught by another so-called ‘guru’.

They have their own N5k classes or courses and are likely trying to capitalize on this opportunity to make you buy what they’ve not practiced.

Don’t fall for these cheap scams. You know the big names to approach if you need help with promoting your business online

Naijaloaded gan o kere… (lol).

Written by:-

Bello Habeeb  |  bellohabeeb565@gmail.com

The post 5 Important Lessons To Learn From The Facebook Apps And MTN Service Outage appeared first on Naijaloaded | Nigeria’s Most Visited Music & Entertainment Website.

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